SHERA DOMOTEX asia/CHINAFLOOR 2024

About SHERA

Our Green Journey

SHERA at Domotex

About SHERA

Since 1974, SHERA has been Thailand's pioneering force in innovative fiber-composite building products.

We’ve been transforming spaces with our products for a versatile range of applications from roofs to floors, ceilings, walls, and decorative wood substitutes. Known for its commitment to sustainability, SHERA has been accredited by world-leading certifications for its eco-friendly products and manufacturing standards. Coming up on our 50th anniversary, we are now recognized as a regional leader in delivering superior quality eco-friendly building products to more than 40 countries globally.

SHERA remains dedicated to providing product solutions and services to elevate the construction experience for builders and homeowners. Enhancing our workability for builders as well as delivering products of high manufacturing and aesthetic quality for homeowners to live in harmony with nature, we stay true to our motto to “Build Better, Live Better

About SHERA

FAQ

Our Green Journey

Towards a Greener Future

In 1974, the SHERA Company was established as a fiber composite manufacturer on a mission to build accessible high-quality homes for everyone.

Gen I

1997: An early adopter in Thailand’s fiber-composite plank industry, SHERA developed the country’s firstnon-asbestos wood substitutes produced under the Hatschek process. The resulting formation was cured using the autoclave method to create a long-lasting and eco-friendly building product.

GenII

2014: SHERA introduced the innovative non-asbestos 'Color Through' fiber composite technology for floor planks, integrating nano pigments directly into the core of the wood and coating it with pre-painted colors. This advanced technology captured the beauty, durability, and scratch resistance of real wood. The planks were further reinforced with 6x6 Protex technology, applying six layers of color to all sides for superior durability.

GenIII

2024: SHERA successfully reduced carbon dioxide emissions for its latest generation of products by 22% compared to previous models. By optimizing production processes for non-asbestos fiber composite wood products, SHERA is on the path to reaching its target of net zero emissions by 2050. Under the ‘Green Soul’ concept, SHERA aims to provide eco-friendly building products for floor-to-ceiling applications, minimizing environmental impact and conserving natural resources.

Discover SHERA Gen III,

the latest in green fiber-composite technology offering a comprehensive wood-substitute solution. Globally certified to meet a range of international environmental standards, SHERA Gen III provides a ‘Next-to-Nature’ experience with exceptional performance, adding a natural touch to your home.

SHERA at Domotex

An innate desire to be one with nature

“Studies have found that being surrounded by nature can increase physical activity and decrease the risk of cardiovascular disease.”

A walk in the park

The SHERA Color Through Series showcases the soul of sustainable design, where the inner material takes center stage on the outside.

Our latest design creates a seamless transition between indoor and outdoor spaces, mimicking the tranquil and invigorating experience of strolling through a beautiful park.

Experience our booth and immerse yourself in the sensation of meandering through a forest.

SHERA Two-Tone Series

A bold leap towards capturing the true spirit of life and earth through wood substitute materials

Inspired by biophilic design principles, the Two-Tone Series redefines synthetic wood, embracing colors that mirror the rich tones and intricate patterns found in nature's own timber. Each panel is meticulously crafted to showcase the beauty of natural wood textures and unique patterns.

Our fiber composite wood panels seamlessly blend into any space, extending a warm invitation to harmonize with the rhythms of nature. Transform your surroundings into a sanctuary where the tranquility and allure of nature breathe new life into your home, and immerse yourself in a space where humans and nature coexist harmoniously.

SHERA Color Through Series

Experience a new kind of fiber composite wood like no other

Introducing SHERA's pioneering Color Through series, where sustainability and style converge to create a fiber composite that embodies the natural warmth, grain, and color of wood. With our Color Through technology, which infuses color directly into the wood’s core, we've achieved a superior look that accentuates the intricate details of both indoor and outdoor spaces to revolutionize modern decking design.